Evernorth plans XRP community campaign ahead of Nasdaq listing
Evernorth, an XRP treasury company, plans to feature XRP community members in a campaign tied to its proposed Nasdaq listing under the ticker XRPN, its founder says.
Key points
- Evernorth founder and CEO Asheesh Birla set out the plans in a Sept. 23 blog post.
- The campaign includes apparel, a story released in chapters and a possible Times Square finale.
- It features BearChamp, a boxing character created by Chicago artist JC Rivera.
- Armada Acquisition Corp. II shareholders are scheduled to vote on the merger Sept. 30.
- Evernorth has a $30 million convertible-note agreement whose proceeds could fund XRP purchases.
Evernorth, an XRP treasury company, plans to give XRP community members a visible role in its proposed Nasdaq listing, according to a Sept. 23 blog post from founder and CEO Asheesh Birla. Bitcoin.com News reports that the company expects to list under the ticker XRPN. The campaign around the XRP community would run up to that debut, with apparel, a story released in chapters and a possible finale in Times Square.
Birla framed the plans as recognition for people who kept building tools, answered newcomers' questions and supported XRP through difficult periods. He wrote that "the list is missing you" after setting out the usual technical explanations for XRP's appeal. His argument is that a community built over more than a decade is harder to copy than fast settlement or low transaction costs.
The post also refers to XRP holders' role in the Securities and Exchange Commission's case against Ripple. Birla cited attorney John Deaton's account that he submitted roughly 3,800 holder affidavits. That long-running legal dispute gives the reference its context: holders organised to make their views known while the case tested how federal securities law applied to Ripple's XRP transactions.
Community role in listing
Evernorth's Sept. 23 post on X introduced its collaboration with BearChamp, a boxing character created by Chicago artist JC Rivera. The company plans apparel and storytelling around the character as it approaches the proposed listing. Birla described BearChamp as the first community figure in the campaign and said others would follow. Rivera created the character after his mother discouraged his childhood ambition to box, according to Birla's account.
Evernorth has drawn a parallel between the character's persistence and the XRP community's response to setbacks. The company says the campaign could culminate in a Times Square presentation if its listing plans proceed. Those events remain plans tied to a transaction that has yet to close.
The proposed listing would follow Evernorth's merger with Armada Acquisition Corp. II, a Nasdaq-listed special purpose acquisition company. An August update reported that Evernorth's registration statement had become effective, clearing the way for a shareholder vote. The combined company expects to trade as XRPN if the transaction closes and it meets Nasdaq's listing requirements.
BearChamp and Times Square
Evernorth describes a business built around holding and actively managing XRP. It intends to allocate capital to XRP-based infrastructure and pursue strategies designed to increase its XRP holdings per share over time. Birla said the company intends to work directly with builders on the XRP Ledger, pointing to permissioned trading venues, native escrow, on-chain lending and a regulated dollar stablecoin. Evernorth also has a $30 million convertible-note agreement whose proceeds could support XRP purchases, depending on the merger closing. Armada shareholders are scheduled to vote on the transaction Sept. 30.