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Brand Assets
Everything you need to put InvestIn.News in a deck, an article, a partner page or a conference banner. Use it as supplied. If what you need is not here, ask rather than improvise - write to contact@investin.news.
The logo
The lockup with the tagline is the default, and it is what runs in our own header and footer. Its parts are, left to right and top to bottom: the brain-and-chart mark, the wordmark InvestIn.News, the small “AI” badge with the words “AI-powered”, and the tagline. They are one piece of artwork: never use the badge or the tagline on their own, or move them. Where the tagline would be smaller than 9px, use the lockup without the tagline (the badge stays). Use the mark alone only where the name already appears next to it, or where the space is too small for the wordmark to be legible - a social avatar, a favicon, an app tile; for those, the square mark has the padding they need.
The tagline
How to Set It
In running text it is written For the People By the AI: capital F, P and B, capital AI, “the” in lower case both times, no full stop. In the lockup it is set in capitals in Montserrat Bold, tracked out, always in brand green.
In the stacked lockup it sits centred beneath the wordmark, separated by a hairline the width of the wordmark, at roughly a quarter of the wordmark’s height. Do not translate it, do not shorten it, and do not use it in place of the name.
Clear space and minimum size
The Rules
Leave clear space on all four sides equal to x, the height of the brain mark. Nothing sits inside it - no text, no rules, no other logos, no page edge.
What not to do
Colour
#18155C · R24 G21 B92
Logo files: about #1C1C58
Pantone 2755 C#43AB3A · R67 G171 B58
Logo files: about #50A050
Pantone 361 C#6A6A6A · R106 G106 B106
Pantone Cool Gray 9 C#16181C
Text, never the logoThe logo files in the download are the reference for the logo: place them as supplied and do not re-colour them. As drawn there, the navy measures about #1C1C58 and the green about #50A050; the tagline is about #2C8428 on the light lockup and #5CC450 on the dark one. The hex values above are the colours of this website’s pages, which sit close to the logo’s. Use them for text, buttons and backgrounds next to the logo, not to redraw it. Pantone references are the nearest coated match and should be proofed before a print run.
Typeface
Montserrat in Regular, Medium, SemiBold and Bold covers every use. It is open source under the SIL Open Font License, so you can install it and use it in your own materials at no cost. The font order is Montserrat, then Arial: where Montserrat is unavailable, use Arial - not Helvetica Neue, whose figures are narrower and break our tables.
Writing the name
| Correct | Wrong | Why |
|---|---|---|
| InvestIn.News | Investin.News, InvestIN.News, INVESTIN.NEWS | Capital I twice and a capital N for News; everything else lower case. The name is never set in full capitals, including in headings. |
| InvestIn.News | InvestIn News, InvestIn.news, Invest In News | The dot is part of the name. There is no space and News is capitalised. |
| InvestIn.News reports | InvestIn.News report, InvestIn.News have reported | Treat it as singular: the publication reports, they do not report. |
| For the People By the AI | For the people by the AI, For The People By The AI, By the AI for the People | Capital F, P, B and AI; “the” stays lower case. It is a tagline, never a headline or a sentence, and it is never reordered. Inside the logo lockup it is set in capitals. |
| BitWorld Media INC | Bitworld Media, BitWorld Media Inc. | Capital W, INC in capitals with no full stop, as registered. |
Where we are
The accounts above, and our Telegram channel t.me/investinnews (links to our own stories, posted automatically up to a daily limit; links to new Originals may be posted automatically to LinkedIn too, and by our team to X, never paid stories; our NewsFeeds flashes, naming the outlet, are posted automatically to X, and to LinkedIn when we switch it on (a post of a flash AI rewrote says so; one our desk wrote or edited carries no AI note; the Telegram channel gets flashes too, labelled the same way, when we switch that on)), and our Instagram account @investinnewsmedia (posted to by our team), are the only accounts we run. We have no Telegram groups or other Telegram channels; no Reddit, Discord, YouTube or Facebook presence (the videos in some Originals are on the YouTube channel of our sister site BitcoinWorld, @ItsBitcoinWorld); and no account that offers signals, presales or paid groups. Anything else using our name or mark is not us - report it to contact@investin.news.
Boilerplate for press
Short - 59 Words
InvestIn.News - For the People By the AI - is a crypto and markets newswire that summarises and credits reporting from leading outlets, alongside original journalism from its own desk, most of it drafted with AI help, then checked and edited by its named writers. It comes under the brand umbrella of BitWorld Media INC and was created by its founders.
Long - 163 Words
InvestIn.News is a crypto and markets newswire. It reads public feeds from leading publishers and, for each story, publishes a short summary written by AI, with a credit and a link to the original; a story without an AI summary is held for an editor and never published with only the outlet’s feed text. Its NewsFeeds timeline carries short news flashes from other outlets and public Telegram channels, each rewritten by AI, credited by name and linked. It never republishes full articles. Alongside the wire, a named editorial desk produces reported features, investigations, interviews and analysis; most of these pieces are drafted with AI help from the sources they name, then checked and edited by the named writer, and each says so. Paid placements are carried in a separate, labelled section. InvestIn.News comes under the brand umbrella of BitWorld Media INC, a company registered in the United States, and was created by its founders. Its tagline is For the People By the AI.
Company
Austin, TX 78731
United States
InvestIn.News comes under the brand umbrella of BitWorld Media INC and was created by its founders. Trade marks, the logo and the name remain the property of BitWorld Media INC; permission to use them here does not transfer any ownership.