XRP banners appear on Kansas stadium scoreboard as Ripple expands college sports push
Giant XRP adverts took over the central scoreboard during Kansas' game against MTSU, the latest step in Ripple's college sports sponsorship drive through Learfield.
Why it matters: Ripple is spending on college sports sponsorships, including a reported $5 million-a-year Florida deal, to reach young audiences as it builds long-term brand recognition for XRP.
Key points
- Ripple signed a five-year deal with the University of Kansas, Brad Garlinghouse's alma mater, putting a crypto logo patch on all its teams' uniforms.
- The University of Florida placed XRP logos on the field at the 25-yard lines of "The Swamp", at a reported cost of about $5 million a year.
- The University of Louisville added the brand to the basketball court at Denny Crum Court, and Ripple funds campus finance education programmes.
Giant XRP banners took over a college football stadium scoreboard this weekend, according to U.Today. U.Today attributes the display to Ripple's summer expansion into college sports.
Over the past two months, Ripple has closed three deals through Learfield, the outlet reports.
Scoreboard takeover
The push then moved south and east. The University of Louisville added the brand to its basketball court at Denny Crum Court, giving XRP exposure in televised home games.
The company also funds digital and traditional finance education programmes on campus and builds career pathways for graduates.
Live updates on NewsFeeds:AltcoinsDesk editor: Keshav Aggarwal (accountable for this page; this summary was not edited by hand)
How this was produced: an AI model wrote this summary of U.Today’s report, which we credit and link above. Read our Editorial and AI policy. Spotted a mistake? See Corrections.
Not investment advice. Read the risk disclaimer.